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Experts issue warning as staple beverage soars in price: 'It's very difficult'

"It's too expensive."

A glass of orange juice now costs more than £5, squeezing households' budgets and reflecting broader strain across food supply chains.

Photo Credit: iStock

A glass of orange juice can cost more than £5 (over $6.60), squeezing household budgets and reflecting broader strain across food supply chains.

According to BBC News, everyday essentials like juice have become another example of how weather, disease, and market pressure are driving grocery costs higher.

What's happening?

Orange juice prices have jumped sharply in recent years. A one-liter store-brand carton rose from 76p in 2020 to £1.79 (from about $1 to $2), and café prices often reach £3.50 (about $4.60) to over £5 per glass.

Suppliers point to several overlapping factors, including citrus greening, unusually low orange yield, unpredictable weather, and reliance on a single country for supply.

"It's very difficult to get oranges out of Florida, and it's too expensive," said Maxim McDonald, owner of a beverage manufacturing and distribution firm.

Why is this issue concerning?

This story extends beyond expensive orange juice. 


It's about how an overheating planet is affecting the world's food supply and threatening food security. Rising global temperatures, shifting rainfall patterns, and extreme weather conditions now strain crops, damage harvests, and accelerate plant diseases. Heatwaves and storms in top-producing regions cut harvests and drive prices higher.

Families already stretched thin by housing and energy bills are further burdened by rising food costs. According to a report by the U.N. Food and Agriculture Organization, the price of cereal could go up by as much as 50% by 2050. Human-induced changes to the climate are contributing to this immensely.

Other kitchen staples like olive oil face similar challenges as drought and heat damage to Mediterranean groves, driving oil prices up and adding new pressure to household spending.

What's being done about the issue?

Juice makers now offer more affordable options by blending orange with mango, pear, or mandarin to lower production costs while preserving flavor.

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Researchers continue developing new methods to fight plant diseases and strengthen crop resilience. Farmers use improved growing practices to safeguard yields and maintain healthier farmlands.

On the consumer side, mainstream brands have started expanding eco-friendly initiatives. Actions like recycling programs and reusable packaging are helping to reduce waste across the supply chain.

Juice lovers who don't want to give it up can save money through simple fruit juice hacks. Buying frozen juice concentrates in cartons instead of single-serve plastic bottles can be cost-effective and environmentally helpful.

Orange juice remains a clear example of why supermarket bills keep rising — and why they may stay high. Efforts to shop smarter and make food systems more affordable help build long-term stability for both prices and the planet.

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