• Heart
  • Earth

 Know what’s awesome?

Nature. People. Innovation. Optimism.

That’s what we’re all about at The Cool Down — connecting you to a cleaner, cooler future that you’re not hearing about anywhere else.

Don’t give up

It’s true — our planet is in trouble. Pollution is making it harder for humans and animals to thrive and causing extreme weather like stronger hurricanes, heavier floods, bigger fires, and more intense heat waves.

But it doesn’t have to be this way, because we know how to solve these problems. And the solutions are going to make all of our lives better — they’re going to make us safer, richer, healthier, and happier. All we have to do is make the choice to act. 

Don’t miss out

Consider us your in-the-know friend who can help you figure out the what, the how, and the why of sustainable living. We’ve got actionable advice for healthier habits and inspiring stories for days. We’ve done the research so you don’t have to, and we have the inside scoop on products and practices that can improve your life without sacrificing quality or fun.

We invite you to join our community of people who want to help themselves while helping the planet — and we hope you’ll let us be your guide in building a cooler future for yourself and your loved ones. 💚 ✨

Our Team

We’re an accomplished group of optimistic humans who are laser-focused on showing you the way to a brighter future. Some of us are sustainability newbies and others are eco experts — but our mantra is progress, not perfection. As an all-remote team, we represent America from coast to coast and everywhere in between.

Dave finocchio

Co-Founder, CEO

  • Lightbulb Moment

    Lightbulb Moment

    Living on the West Coast, I’m getting tired of my kids having to breathe smoke for weeks to months every year

  • Most Excited About

    Most Excited About

    Trying to eliminate everything from our house that pumps greenhouse gases into the atmosphere

ANNA ROBERTSON

Co-Founder, Head of Content

  • Lightbulb Moment

    Lightbulb Moment

    Poor air quality preventing my kids from going to preschool

  • Most Excited About

    Most Excited About

    Composting at our elementary school! EVs! Solar! Clean beauty! Vintage shopping!

RYAN ALBERTI

Co-Founder, Head of Operations

  • Lightbulb Moment

    Lightbulb Moment

    Being 12 years old and hearing George Carlin tell it like it is

  • Most Excited About

    Most Excited About

    The clean economic revolution that’s going to kick off a new American Century

NINA TOOLEY

Head of Commerce & Marketing

  • Lightbulb Moment

    Lightbulb Moment

    Evacuating from a wildfire with my kids

  • Most Excited About

    Most Excited About

    The innovations that cut down on pollution like circular products and compostable packaging

Ashley Baboota

Growth Marketing Manager

  • Lightbulb Moment

    Lightbulb Moment

    Realizing how much trash we generate in our daily lives

  • Most Excited About

    Most Excited About

    Finding swaps that make life easier and more sustainable

Abby jackson

Content Intern

  • Lightbulb Moment

    Lightbulb Moment

    Learning extreme weather events have intensified and will continue intensifying.

  • Most Excited About

    Most Excited About

    Eating more locally, growing my own food, and composting!

ALEX LASKER

Managing Editor

  • Lightbulb Moment

    Lightbulb Moment

    Watching young people on social media lose hope over their futures

  • Most Excited About

    Most Excited About

    Starting to compost!

michael mezzatesta

Audience Development Advisor

  • Lightbulb Moment

    Lightbulb Moment

    When I spent a weekend camping alone in Yellowstone. (it was life changing.)

  • Most Excited About

    Most Excited About

    Switching to a bike-first approach to getting around the city!

Mikey Navarro

Social Media Lead

  • Lightbulb Moment

    Lightbulb Moment

    Close friends having homes destroyed by wildfires

  • Most Excited About

    Most Excited About

    Making vintage wear and secondhand shopping cool. (It already is, just like helping the cause!)

Emma o’connor

Commerce Intern

  • Lightbulb Moment

    Lightbulb Moment

    Learning that everything AND everyone intersects with the climate crisis!

  • Most Excited About

    Most Excited About

    Using my consumer power to shop more sustainably and locally!

cat oshiro

Head Designer

  • Lightbulb Moment

    Lightbulb Moment

    Seeing how much plastic waste there is in the world

  • Most Excited About

    Most Excited About

    No longer filling up a car with gas!

cole patterson

Social Media Manager

  • Lightbulb Moment

    Lightbulb Moment

    Realizing that humans are a small fraction of the natural world

  • Most Excited About

    Most Excited About

    Transforming my yard into a regenerative native ecosystem

ben stern

Curation Manager

  • Lightbulb Moment

    Lightbulb Moment

    In an environmental science class I realized: It’s go time

  • Most Excited About

    Most Excited About

    I am READY to own an electric car and bike

Dillon thompson

Senior Editor

  • Lightbulb Moment

    Lightbulb Moment

    Realizing how easily I could cut meat out of my diet.

  • Most Excited About

    Most Excited About

    Learning to shop secondhand for nearly all my clothes, books, and more.

terrell worrell

Content Intern

  • Lightbulb Moment

    Lightbulb Moment

    Learning about climate injustice made me angry and determined

  • Most Excited About

    Most Excited About

    I’m excited to learn more plant-based recipes

joe yanarella

Senior Advisor

  • Lightbulb Moment

    Lightbulb Moment

    Watching people flee their homes due to out-of-control California wildfires

  • Most Excited About

    Most Excited About

    Scaling back significantly on eating meat