Your guide to a cleaner, cooler future
The Cool Down is all about making it easy to help yourself while helping the planet.
The way we shop, the way we eat, the way we get around, the way we power, heat, and cool our homes — all this and more is already changing thanks to clean tech and innovation. We believe the best is still to come in the years ahead, and we want to connect you to the cleaner, cooler future with stories and tips you’re not getting anywhere else.
Don’t give up
It’s true — our planet is in trouble. Pollution is making it harder for humans and animals to thrive and causing extreme weather like stronger hurricanes, heavier floods, bigger fires, and more intense heat waves.
But it doesn’t have to be this way, because we know how to solve these problems. And the solutions are going to make all of our lives better — they’re going to make us safer, richer, healthier, and happier. All we have to do is make the choice to act.
Don’t miss out
Consider us your in-the-know friend who can help you figure out the what, the how, and the why of sustainable living. We’ve got actionable advice for healthier habits and inspiring stories about people making a difference. We’ve done the research so you don’t have to, and we have the inside scoop on products and practices that can improve your life without sacrificing quality, happiness, or fun.
We invite you to join our community of people who want to be on the cutting edge of a better world — and we hope you’ll let us help you build a cooler future for yourself and your loved ones. 💚 ✨
Our Team
We’re an accomplished group of optimistic humans who are laser-focused on showing you the way to a brighter future. Some of us are sustainability newbies and others are eco experts — but our mantra is progress, not perfection. As an all-remote team, we represent America from coast to coast and everywhere in between.

Dave finocchio
Co-Founder, CEO
Lightbulb Moment
Living on the West Coast, I’m getting tired of my kids having to breathe smoke for weeks to months every year
Most Excited About
Trying to eliminate everything from our house that pumps greenhouse gases into the atmosphere

ANNA ROBERTSON
Co-Founder, Head of Content
Lightbulb Moment
Poor air quality preventing my kids from going to preschool
Most Excited About
Composting at our elementary school! EVs! Solar! Clean beauty! Vintage shopping!

RYAN ALBERTI
Co-Founder, Head of Operations
Lightbulb Moment
Being 12 years old and hearing George Carlin tell it like it is
Most Excited About
The clean economic revolution that’s going to kick off a new American Century

NINA TOOLEY
Head of Commerce & Marketing
Lightbulb Moment
Evacuating from a wildfire with my kids
Most Excited About
The innovations that cut down on pollution like circular products and compostable packaging

Ashley Baboota
Growth Marketing Manager
Lightbulb Moment
Realizing how much trash we generate in our daily lives
Most Excited About
Finding swaps that make life easier and more sustainable

Abby jackson
Content Intern
Lightbulb Moment
Learning extreme weather events have intensified and will continue intensifying.
Most Excited About
Eating more locally, growing my own food, and composting!

ALEX LASKER
Managing Editor
Lightbulb Moment
Watching young people on social media lose hope over their futures
Most Excited About
Starting to compost!

michael mezzatesta
Audience Development Advisor
Lightbulb Moment
When I spent a weekend camping alone in Yellowstone. (it was life changing.)
Most Excited About
Switching to a bike-first approach to getting around the city!

Mikey Navarro
Social Media Lead
Lightbulb Moment
Close friends having homes destroyed by wildfires
Most Excited About
Making vintage wear and secondhand shopping cool. (It already is, just like helping the cause!)

Emma o’connor
Commerce Intern
Lightbulb Moment
Learning that everything AND everyone intersects with the climate crisis!
Most Excited About
Using my consumer power to shop more sustainably and locally!

cat oshiro
Head Designer
Lightbulb Moment
Seeing how much plastic waste there is in the world
Most Excited About
No longer filling up a car with gas!

cole patterson
Social Media Manager
Lightbulb Moment
Realizing that humans are a small fraction of the natural world
Most Excited About
Transforming my yard into a regenerative native ecosystem

ben stern
Curation Manager
Lightbulb Moment
In an environmental science class I realized: It’s go time
Most Excited About
I am READY to own an electric car and bike

Dillon thompson
Senior Editor
Lightbulb Moment
Realizing how easily I could cut meat out of my diet.
Most Excited About
Learning to shop secondhand for nearly all my clothes, books, and more.

terrell worrell
Content Intern
Lightbulb Moment
Learning about climate injustice made me angry and determined
Most Excited About
I’m excited to learn more plant-based recipes

joe yanarella
Senior Advisor
Lightbulb Moment
Watching people flee their homes due to out-of-control California wildfires
Most Excited About
Scaling back significantly on eating meat