In a Reel shared with his 20,000+ followers, Hickman shows off a startling rainbow of colors — but it’s not in the sky — it’s in his driveway. It’s a rainbow he’s made from all of the colorful plastic beach toys he’s collected during 75 beach clean-ups over the course of 18 months.
“Plastic pollution comes in many forms,” he writes in the Reel caption. “Please pack out what you packed in whether you’re at the beach or mountains or any place in nature.” He tags the post #maketheseatrashfree.
Plastic is a leading contributor to ocean pollution.
“Over 300 million tons of plastic are produced every year for use in a wide variety of applications,” says the International Union for Conservation of Nature (IUCN). “At least 14 million tons of plastic end up in the ocean every year, and plastic makes up 80% of all marine debris found from surface waters to deep-sea sediments,” the group says.
People had a lot of thoughts on the rainbow of collected plastic toys.
“What the hell is going on in the world where parents think it’s ok to leave all this stuff behind,” one user lamented.
“I was always raised ‘pack it in, pack it out,'” wrote another. “I don’t understand how people think it’s ok to just leave stuff behind.”
One Instagrammer asked what was being done with the toys. “Are [you] donating to charity or what?”
Another had an idea that could help to fund more clean-up efforts. “Wow, you could open a store with that inventory,” they wrote.
Another user said that after his daily swim, their grandfather picks up beach trash “almost every day.”
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