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Duracell makes stunning strategic pivot that could transform booming industry: 'A real confidence shot'

"A massive boost."

Duracell is launching its first EV charging network, according to The Times, with the company planning to grow that number to at least 100.

Photo Credit: iStock

Duracell is one of the best-known battery brands in the world, and it's now expanding its reach even further by moving into the electric vehicle market in the United Kingdom.

The battery giant is launching its first EV charging network, the Duracell E-Charge network, in the U.K., starting with six sites, according to The Times. The company plans to grow that number to at least 100, with 500 charging points, by 2030.

The EV Network is handling the building of Duracell's network, with sites operated by Elektra Charge, which bought the rights to license the brand's name. EVN plans to raise £200 million ($263 million) to handle the rollout, focusing on the placement of sites near motorways, retail parks, and cities, with an eye toward partnering with convenience stores, too. 

Duracell's chargers will serve two cars at a time, and EVN plans to install rapid chargers capable of delivering an 80% charge in under half an hour. 

Lord Greg Barker, chair of EVN, told The Times the Duracell deal is "a game changer for EV chargers everywhere and a massive boost for the EV industry generally," adding: "It's a real confidence shot for a market which … over the last year has taken a few knocks."

According to the BBC, EV sales hit a record high in September, with fully electric or hybrid vehicles making up over half of all new car registrations that same month. With an expanded charging network available, it makes switching to an EV in the U.K. an easier and more enticing option. It also makes the Labour Party's goal of ending petrol and diesel car sales by 2030 more attainable. 

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