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Tesla hit with huge blow as Ford CEO sounds off on self-driving vehicle tech: 'You have to be really careful'

The automaker seems unlikely to become a Tesla customer.

The automaker seems unlikely to become a Tesla customer.

Photo Credit: Depositphotos.com

The CEO of Ford Motor Company turned heads after publicly expressing a lack of faith in Tesla's self-driving technology, Fortune reported.

"When you have a brand like Ford, when there's a new technology, you have to be really careful," Jim Farley said during an onstage interview at the Aspen Ideas Festival, per Fortune. 

Unlike the vast majority of companies developing self-driving technology, Tesla has famously chosen not to use laser-based LiDAR technology, instead pursuing a system based on cameras and artificial intelligence, The Guardian reported

Industry experts have expressed doubt over Tesla's unique approach, with the Ford CEO now among their ranks. 


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"We really believe that LiDAR is mission critical," Farley said, per Fortune.

For the CEO of a top U.S. automaker to say that a competing technology is "mission critical" represented a huge blow to Tesla's prospects for the future. 

Analysts have estimated that as much as 90% of Tesla's future value lies not in electric vehicles but in robotics and AI technology, according to Quartz.

While some experts have said they expect Tesla to "own the autonomous vehicle market in the U.S.," per Quartz, that might not be as easy given that Ford has now publicly bowed out as a potential customer.

Even before Farley's comments, Tesla and its go-it-alone tech were already playing catch-up. 

Top competitor Waymo said in May that it was offering 250,000 rides per week in 1,500 autonomous vehicles operating across San Francisco, Los Angeles, Phoenix, and Austin, Texas, with plans to expand to more cities soon. 

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Meanwhile, Tesla recently launched its first fleet of 10 to 20 test vehicles in Austin, with mixed results.

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