Do you know how thirsty denim is? Yes, it's a serious question! Research indicates that a traditional pair of jeans takes 1,500 gallons of water to make. For comparison, if you're drinking your 8 glasses of water per day, you'd still only drink 182.5 gallons of water per year! And don't even get us started on the toxic dyes that are often discharged into the waterways around factories or the treatment of factory workers.
Thankfully, there are great brands at multiple price points that are changing the way denim is made.
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Warp + Weft High Rise Straight 28" Jeans
Why It's Cool
A pair of Warps requires less than 10 gallons of water to produce, and the company recycles 98% of the water used in its factory! Bonus points for being more size-inclusive than many ethical brands, with sizes up to a women's 24.
$98
AGOLDE Nico High Rise Slim Fit Jean
Why It's Cool
A perfect option for those of us still staying loyal to skinny jeans! AGOLDE cuts to order, meaning there's minimal wastage of its recycled or organic fabrics. Its dyeing process is also free of toxic chemicals and unnecessary water waste.
$178
Nudie Jeans Breezy Britt Rinsed Malibu
Why It's Cool
Good-looking jeans with organic, fair trade, and recycled cotton are what Nudie Jeans is all about. The company's industry information is also some of the best in the biz, if you're ready to learn more about sustainable fashion!
$185
Reformation Cynthia High Rise Straight Cropped Jeans
Why It's Cool
Behind a cute pair of pants is a brand worth bragging about. Reformation prides itself on its commitment to fair trade, ethical working conditions, and sustainable practices.
$128
Levi's Ribcage Straight Ankle Jeans
Why It's Cool
While big brands like Levi's have a long way to go in making the fashion industry more planet-friendly, they are making strides! Check out its website for low-impact options like these "WaterLess" jeans that conserve water from traditionally thirsty denim.
$108
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