Toyota unveils new design that could transform how goods are moved around the globe: 'We will continue to advance this ... technology'

Companies and consumers are often caught in a vicious tug-of-war. There is a want to do right by the environment by limiting carbon footprints and reducing emissions, but there is also a need to keep prices down and efficiency up.

Toyota is leveling the playing field by making a strong commitment to clean energy without sacrificing efficiency or savings. The company recently announced its third-generation hydrogen fuel cell system.

The hope is that the new hydrogen system will be implemented in a variety of ways, from commercial to personal use. Toyota is especially positioning its technology to rival diesel for use in commercial and logistics applications. The design is maintenance-free and can travel 20 percent farther than previous iterations. The company's goal is to completely transform supply chains across the globe.

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Toyota has been developing hydrogen applications for over 30 years and working on technology for a wide variety of vehicles and uses. Over the years, it figured out how to lower production costs and increase efficiency, leading to this latest breakthrough. To demonstrate its commitment, Toyota has opened factories dedicated to hydrogen vehicles in Europe, Asia, and North America.

The development of hydrogen as an alternative fuel source comes with a ton of benefits. Unlike the burning of dirty fuel sources like coal, oil, and gas, hydrogen doesn't release polluting emissions. That means cleaner, safer air for everyone.

And this is just the latest innovation in hydrogen fuel technology. China recently unveiled trains powered by hydrogen. Greenpeace has commissioned the first hydrogen-powered ship, which it hopes will be the future of international logistics.

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There is much frustration about corporations' commitment to profits over environmental responsibility. Toyota isn't the only major multinational corporation committed to sustainability and clean energy initiatives. Many companies are introducing eco-friendly initiatives that need our support.

For their part, Toyota proudly touted its new hydrogen technology. "Toyota has developed hydrogen fuel cell electric solutions for more than three decades and we will continue to advance this scalable, zero-emission technology as part of our electrified portfolio," said Ted Ogawa, President and CEO of Toyota Motor North America.

And the company reaffirmed its commitment to research and development. "We aim to further develop and learn through testing in our network and with partners who share our approach," said Thiebault Paquet of Toyota Motor Europe.