One Burger King in Denmark is saying farvel to its beef-based Whoppers and chicken sandwiches as it undergoes a meatless makeover.
The BK store in Rådhuspladsen, Copenhagen, converted almost all of its items to plant-based versions starting on Mar. 15 and will keep it that way for an entire month.
Burger King is no stranger to plant-based burgers. It first partnered with Impossible Foods in 2019 to introduce the Impossible Whopper in BK joints across the U.S.
"Our guests are asking for more meat-free alternatives," Carsten Lambrecht, Burger King's head of operations in Denmark, said in a press release. "With the new alternatives, we hope to make it easier to choose meat-free on the go."
For this meat-free concept restaurant, Burger King partnered with a UK-based meatless products company, The Vegetarian Butcher, to develop alternatives that look and taste just like real beef and chicken.
Customers can add plant-based bacon and 100% plant-based cheese slices from vegan foods company Violife. Some sauces will still contain egg or dairy ingredients, but customers can order their Whopper without these additions.
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This iconic burger joint isn't only "veganizing" the items we already know and love — it's also adding limited-run items to the menu for only a month.
"By opening a restaurant that only serves plant-based and meat-free alternatives, we also get a good opportunity to test products that are not yet part of our traditional menu for our further product development and innovation within the plant-based segment," Lambrecht said.
Going the extra mile, this temporarily-vegan BK thoroughly cleaned all its machines and kitchen equipment before re-opening to avoid cross-contamination between the new plant-based items and old ingredients.
This menu change has some impressive benefits for the planet.
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Compared to beef, plant-based alternatives require 98% less land, use 77% less freshwater, and have a 93% smaller environmental footprint when it comes to planet-heating air pollution.
Whether Burger King adds one meatless item to the menu or creates an entire plant-based store, each bite of a plant-based sandwich is better for the planet.
People don't seem to have any beef with the news of this concept restaurant. News of the announcement was shared on the r/environment subreddit, where one user writes, "BK doesn't use caged chicken eggs either, if I remember correctly, going in the right direction. [I] would love to see some vegan fast food places start popping up."Another Redditor says, "Fantastic news. Normalize the shift!"
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