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Miami beachgoers erupt over giant AI ad barge, calling it 'dystopian'

People treated the display as more than a tacky promotion.

A floating ad for ChatGPT.

Photo Credit: Reddit

People were furious to see a boat near a Miami beach displaying a ChatGPT ad.

Here's what to know

In a Reddit thread posted to the r/LateStageCapitalism community, the original poster said they saw a boat in Miami carrying a giant digital screen with a ChatGPT ad showing a whale.

(Click here to watch the embedded video if it does not appear.)

When another person asked whether the clip was authentic, the OP replied, "It's 100% real unfortunately."

Many comments talked about how intrusive the ad felt in a place people associate with relaxing and being present.

"The whole beach made me very uncomfortable… barges with giant screens driving up and down rolling ads for all kinds of s***," one commenter wrote.

"We're about to enter the cyberpunk era where skies and buildings are covered with signs, projections, and holograms of ads aren't we?" another person asked.

A third Redditor simply said, "Dystopian."

More background

Using an animal so often linked with conservation and awe in nature on a floating digital billboard struck some commenters as especially jarring.

"Why save wildlife when you can have floating billboards with hallucinated images of wildlife on them," one commenter said.

Where can I learn more?

Beachgoers elsewhere have voiced similar frustrations.

• Off another beach, giant floating advertisement footage left viewers saying things were out of hand.

• Beachgoers watched boat advertisements in the ocean as Reddit users fumed over wasted fuel.

• Along some coastlines, floating billboards offshore kept infuriating beachgoers who said it should be illegal.

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