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Atlanta's Spanx HQ to add 227-panel rooftop solar array under no-upfront-cost deal

"It signals where the market is headed."

Mounted solar panels on a flat roof.

Photo Credit: iStock

A rooftop at Atlanta's Spanx Global Headquarters is about to start doing a lot more than covering office space.

As Rough Draft Atlanta reported, a 227-panel solar array is set to be installed on the building in late September, bringing more clean electricity into Buckhead Village without requiring the property owner to pay upfront for the system.

Here's what to know

The work is slated for the roof of the Spanx headquarters at 3035 Peachtree Road, within Jamestown's Buckhead Village District.

Cherry Street Energy, an Atlanta company, said in late July that it had struck an agreement with Jamestown to put in the solar equipment and take responsibility for operating and maintaining it, according to Rough Draft Atlanta.

Jamestown, the development's long-term property owner, will purchase electricity from a rooftop array that Cherry Street Energy is set to finance.

"When one of the most respected names in real estate treats energy as essential infrastructure, it signals where the market is headed," commented Michael Chanin, founder and CEO of Cherry Street Energy, according to Rough Draft Atlanta.

Each year, the system is reportedly projected to generate more than 145,000 kilowatt-hours of electricity, about enough for 14 single-family homes, while avoiding roughly 99 tons (90 metric tons) of carbon pollution — equivalent to burning 10,000 gallons of gasoline.

For businesses, that arrangement can make day-to-day operations more predictable by helping lock in electricity costs. Broader use of cleaner energy can also support healthier air, especially in dense urban areas where traffic and buildings already contribute to pollution.

More background

Best known as a fashion, dining, and lifestyle destination, Buckhead Village District covers six blocks framed by Peachtree, East Paces Ferry, and Pharr roads, Rough Draft Atlanta noted.

Commercial rooftops are often underused assets. Turning them into energy-producing spaces can help companies lower utility expenses while easing pressure on the grid during periods of high demand.

Solar does not always require the customer to buy and maintain a full system. In some third-party ownership setups, a developer handles the installation and ongoing maintenance, while the building owner's role is simply to purchase the electricity.

When businesses can avoid large upfront costs and still benefit from cleaner, locally generated electricity, solar becomes easier to justify as infrastructure that supports both budgets and resilience.

What's being done?

The Buckhead Village project will not end with installation. Rough Draft Atlanta reported that Cherry Street Energy is also expected to keep the system running and maintain it, taking on technical responsibilities that can otherwise slow projects down for property owners.

That setup could help more landlords, developers, and companies move ahead with rooftop solar, especially if they want price stability but do not want to tie up cash in energy equipment. It is a model that can broaden access to clean power by making adoption simpler and less risky.

Similar financing logic can open the door to solar in other settings, too. As more projects follow this path, cities can benefit from cleaner air, stronger local energy generation, and reduced dependence on fossil fuels.

"Projects like this demonstrate how strong partnerships can help us reduce environmental impact while enhancing the performance and resilience of our properties," assessed Carrie Denning Jackson, director of innovation and sustainability at Jamestown, per Rough Draft Atlanta.

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