Walmart is now part of a remarkable new program that turns air pollution into clothing.
The project will see Rubi Laboratories, a California-based startup, capture carbon dioxide gases created in Walmart supply-chain factories, then turn it into yarn to use in a brand-new clothing line.
It sounds like something out of science fiction, but a joint statement from the companies revealed their goal of developing a prototype apparel collection, with Bloomberg noting that the pilot project is set to run until the end of 2024. Rubi Laboratories (@rubi_earth) also tweeted about the partnership.
#Rubi x #Walmart — We're thrilled to announce manufacturing and brand pilot projects with @Walmart, which could ultimately disrupt supply chains and deliver affordable apparel made from carbon emissions for Walmart customers!— Rubi Laboratories (@rubi_earth) July 27, 2023
Read here: https://t.co/Bw5NOxckhr
The process captures and converts carbon gas into cellulose, which is then spun to create fabric. According to the statement, the final products will be carbon-negative clothes, and the material could also be used in other products.
Speaking to Bloomberg, Walmart’s executive vice president of sourcing Andrea Albright said the goal was to “find a greener way to manufacture apparel.”
“If we can pull CO2 out of the atmosphere and put it into a raw material in a way that doesn’t cause an abundance of electricity usage or other implications, that’s compelling to us,” she added.
While the science has already proved successful, it has not yet been tested on a larger scale. But the technology, which Rubi Laboratories has tweeted about, is certainly an exciting way to prevent carbon from escaping into the atmosphere and use it for something essential in day-to-day life.
Today at the @GlobalFashionSummit, #Rubi x #GANNI debuted the first-ever yarn made directly from carbon emissions. @GANNI is the first fashion brand to trial fabrics made with Rubi’s patent-pending technology.— Rubi Laboratories (@rubi_earth) June 28, 2023
Check out more: https://t.co/vLBdALaQ7o
“At Rubi, our goal is to ensure a thriving future by restoring Earth’s ecological balance with reimagined supply chains,” Rubi Labs CEO and co-founder Neeka Mashouf said in the statement.
In a video on Walmart’s website that also featured co-founder Leila Mashouf, Neeka described how the fashion industry is responsible for cutting down over 100 million trees a year to make materials for clothing, making it one of the world’s key drivers of deforestation.
“One of the biggest reasons we started Rubi is to enable a planet-positive future for manufacturing,” Leila Mashouf said in the video.
Join our free newsletter for cool news and actionable info that makes it easy to help yourself while helping the planet.