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Lawmakers spark controversy with reversal on rules against misleading product labels: 'Hitting the pause button'

Critics say removing the rule could let companies off the hook.

Critics say removing the rule could let companies off the hook.

Photo Credit: Depositphotos.com

If you've ever grabbed a shampoo bottle labeled "eco-friendly" without checking the fine print, you're not alone. Right now, buying products that truly protect your health and the planet could get even more confusing.

What's happening?

European Union leaders just hit pause on talks about a plan to make companies prove their green claims. According to Reuters, Poland's spokesperson said they're "hitting the pause button" because there are too many doubts about how the law would work. They added, "We need clarity from the European Commission on its intentions."

The European Commission, which creates EU laws, said it plans to withdraw the proposal. Member countries wanted to expand the rule to include around 30 million of Europe's smallest companies. A spokesperson said this would "go against the Commission's simplification agenda," Reuters reports.

Here's why it matters

This plan was supposed to cut down on fake eco-labels. The Commission proposed it last year after checking 150 product claims and finding that around half provided "vague, misleading or unfounded information." For example, a makeup brand could slap on "natural" or "climate neutral" even if the formula hadn't changed or if it still produced pollution during manufacturing.

Without this law, shoppers are left wondering which brands are telling the truth. If a family buys "eco-friendly" laundry detergent thinking it's safer, but it isn't, that choice could end up adding chemicals to their home and local water.

Critics say removing the rule could let companies off the hook. Instead of proving their claims, brands could keep using green labels just to boost sales. People trying to protect their health and the environment end up with empty promises.

Reuters reports the European Commission may fully scrap the law after pressure from center-right lawmakers last week. No one knows if talks will restart anytime soon.

What's being done to fix this?

Some countries aren't waiting. 

France banned ads for fast-fashion brands to cut back on waste. Spain brought in new rules limiting single-use plastics to reduce pollution. At home, people can check labels for third-party certifications instead of generic green words. Choosing durable, reusable products also helps lower pollution in your neighborhood while saving money. And you can learn how, here.

Think about it like this. Every time you choose a product with a fake eco-label, it's like tossing your trust — and your dollars — straight into the trash.

When you think about a product's packaging, which of these factors is more important to you?

The way it looks 😍

The information it provides 🧐

The waste it produces 🗑️

I don't think about packaging at all 🤷

Click your choice to see results and speak your mind.

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