A class action lawsuit is targeting Kettle Brand over allegedly false claims that some of its products are made with avocado oil.
Here's what to know
Plaintiff Diana Heiland is suing Campbell's over Kettle Brand's Sea Salt With a Hint of Pink Peppercorn potato chips, which are sold with a "Made with Avocado Oil" label she says is deceptive, Top Class Actions reported.
Heiland points to testing by food scientists at the University of California, Davis that allegedly found the chips' oil composition did not match authentic avocado oil and instead resembled inexpensive refined vegetable oils.
In the complaint, Heiland argues that consumers may have paid extra for chips they believed contained a different, potentially healthier ingredient. She seeks to represent U.S. purchasers who bought the product for themselves or their households during the applicable limitations period.
The filing includes alleged violations of California's Consumers Legal Remedies Act, Unfair Competition Law, and False Advertising Law, along with claims for breach of express warranty and unjust enrichment. Heiland is seeking damages, injunctive relief, fees and costs, and a jury trial.
More background
Heiland also argues that, if avocado oil was replaced, the issue points to a manufacturing-level problem rather than an isolated incident in a single bag.
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The filing also comes amid a wider wave of ingredient-labeling lawsuits, including another case involving Campbell's. Top Class Actions says Cape Cod potato chips, another Campbell's product, are facing a separate lawsuit alleging false advertising over claims that the chips contain no artificial colors, flavors, or preservatives.
More broadly, lawsuits like this are one of the main ways questionable labeling practices are tested in public. Even before any final ruling, they can pressure brands to tighten sourcing, improve quality control, or make packaging more precise.
Where can I learn more?
Campbell's avocado-oil lawsuit is part of a larger fight over whether product labels match what shoppers actually get. The stories below look at similar disputes over oil claims, ingredient descriptions, and broader marketing language.
• In California, shoppers allege "100% Virgin Coconut Oil" labels on SheaMoisture products overstate what is inside.
• At Target, shoppers are learning how to spot "greenwashing" when packaging overpromises environmental benefits.
• In Australia, a world-first greenwashing trial is testing how far corporate climate claims can stretch.
Cases like these underscore how a few words on packaging can spark lawsuits — and sometimes a wider consumer reaction.
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