The Cool Down has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023.
“With broader awareness about what’s happening to our communities and planet, most Americans want to find ways to pollute less, and where possible, pick up cost savings and health benefits along the way,” said Dave Finocchio, TCD’s CEO and co-founder. “TCD has grown very quickly as a guide to help people find climate-friendly solutions that are right for them and their families. We appreciate this early acknowledgment from Fast Company and look forward to helping tens of millions of Americans take positive climate actions as we all transition to a cleaner and healthier future.”
Only eight months after public launch in July 2022, TCD’s content has been viewed over 20 million times and is reaching over 5 million unique readers per month. TCD has established itself as a leader in the space by cracking the code around mainstream climate content with help from its proprietary GreenScreen data stack.
GreenScreen integrates quantitative reach and engagement statistics with qualitative classifications around content type, tone, and sentiment to identify ground-level truths about consumer behavior in the climate space. The depth and nuance of this action-oriented analysis cuts through the superficiality of polling data and opinion surveys to provide TCD with unique insights into real-world climate connection points: the information people actually seek, the stories they actually engage with, the choices they actually make.
TCD content is widely distributed across the web and Instagram and via two newsletters: Here on Earth, a weekly dose of brand-new innovation and good news, and Play It Cool, a weekly guide to high-quality, high-impact sustainable products that make it easy for consumers to help themselves while helping the planet.
Fast Company’s editors and writers sought out the companies making the biggest strides around the globe. They also judged nominations received through their application process.
The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides a firsthand look at the inspiring and innovative efforts of companies across all sectors of the economy.
“What a strange and thrilling year it has been to honor this year’s Most Innovative Companies,” said Fast Company editor-in-chief Brendan Vaughan. “This year’s list compiles some of the most cutting-edge groundbreakers who are changing our world every single day, from legacy organizations like McDonald’s to upstarts like MrBeast and institutions such as NASA. Everyone on this list does something completely, uniquely different, yet, they all have one thing in common: innovation.”
Fast Company’s Most Innovative Companies issue (March/April 2023) is available online here, as well as in app form via iTunes and on newsstands beginning March 14.