Technology company Clarity AI has launched a platform that could revolutionize how we invest and shop, upending a common misconception about the limitations of artificial intelligence.
As detailed by ESG Today, the company focused on creating a more sustainable world is harnessing the power of AI to deliver up-to-date environmental and social insights to investors, consumers, organizations, and governments.
In turn, this real-time data can inform company policies as more and more businesses discover the profitability of transitioning to eco-friendly business models. According to Blue Yonder's 2025 Customer Sustainability Survey, 78% of respondents revealed sustainability was "somewhat" or "very important" to them when considering whether to support a product.
On its website, Clarity AI explained that its "powerful, scalable" AI uses machine learning to analyze more than 2 million data points every two weeks, running reliability checks and estimation models to ensure people have the info they need to achieve their sustainability goals.
"Our drive for excellence is unyielding, and considering the challenges the world is currently facing, we remain determined to illuminate a path to a more sustainable world," the company wrote, explaining that its sustainability tech kits are customizable.
Ultimately, while AI has introduced a range of environmental and grid-stability concerns, with data centers requiring massive amounts of water for cooling and consuming more energy than some countries, its potential benefits are undeniable.
Other AI-driven projects offer better forecasting for dangerous extreme weather and pollution reduction in agriculture. Improvements in efficiency, coupled with the adoption of renewable energy, also provide promise for a cleaner sector.
As for Clarity AI, The Cool Down couldn't find any information about whether its AI systems rely on clean energy or whether its computing processes are less efficient and more energy-intensive — even as it leverages AI to support eco-friendly adjustments from other companies.
However, the winner of the Best Overall ESG Tech Provider last year is making a positive mark as it helps its clients actively address the acknowledged multidimensional complexities of working toward a more sustainable future for all and is bursting with potential.
"This launch marks a turning point in the industry — AI is no longer just an add-on but a core driver of smarter, faster, and more strategic investment decisions," Clarity AI chief product officer Ángel Agudo said in a statement shared by multiple media outlets.
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"We are more than a service provider — we are a superintelligence partner, an extension of investment teams so they can act faster, differentiate themselves, and reduce costs in an increasingly complex market," Agudo added.
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