According to Reventure Consulting, home prices in Frisco, one of North Texas' wealthiest suburbs, are sliding hard, with some houses selling for as much as 26% less than in 2024, despite a median household income above $180,000 and highly rated schools.
Here's what to know
According to a YouTube video from Reventure Consulting (@ReventureConsulting), parts of Frisco and North Dallas are down about 10% from the market peak, with some properties falling much further.
During the pandemic, Frisco was among the hottest housing markets in the U.S.
The video describes a market where inventory has risen while demand has softened. It also says North Texas areas that saw substantial pandemic-era buying from H-1B visa holders are facing an added drag after changes to those buyers' access to government-backed mortgages.
At the same time, the area's fundamentals still look solid. Reventure points to median household income above $180,000, schools rated 9 out of 10, and homes north of Dallas selling near pre-pandemic values at under $150 per square foot.
One commenter in ZIP code 75033 wrote, "When the housing market started to go crazy, we were in shock," adding that "the inflated prices were never worth that."
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More background
Reventure also sets the current decline beside the 2008 housing crash. For one Frisco ZIP code, the firm said prices slipped about 2% in that earlier downturn, versus roughly 10% so far in the present one.
That runs against Frisco's long-standing image as a market where values were expected to hold up better than most.
The narrator said he lived in Frisco in 2022, when residents told him prices would stay protected because the suburb was affluent and continued attracting new people. His point is that current housing data no longer supports that assumption.
To make that case, Reventure Consulting pointed to Zillow, Redfin, builder figures, and local market data showing a broader shift across Texas. Frisco is a leading example in the video, but the discussion also covered Dallas, Austin, and other Texas markets with heavy supply.
Lower prices can improve affordability, but they also mean some recent buyers may be watching values fall below what they paid.
What can be done?
A major reason prices may keep easing is how much housing is coming onto the market.
The video says builders in Texas are continuing to add homes even as buyer demand fades, which it argues could keep prices under pressure into 2027.
That could create opportunities in places that looked out of reach during the pandemic run-up.
Reventure says buyers can already find properties in Frisco and North Dallas near pre-pandemic price levels and below $150 per square foot, a useful benchmark against the run-up during the pandemic housing boom.
Areas that depended heavily on H-1B-driven demand could see that adjustment move faster if mortgage-access changes keep reducing that buyer pool.
If homes are already selling at discounts as large as 26% from 2024 prices, waiting for pandemic-style bidding wars may no longer be realistic in some corners of the market.
In the Reventure Consulting video, the narrator said: "They said, 'Oh, it's too wealthy. There's too many people moving in.' Fast forward 4 years, it's a full-scale housing crash."
Where can I learn more?
These stories examine other forces pressuring housing markets as prices adjust. They focus on insurance costs, climate risk, and how those factors are changing home values in Texas and beyond.
• In Texas, homeowners were seeing a lot of companies pull out as insurance costs climb.
• In Florida, coastal homeowners are resetting the baseline values of properties as risks rise.
• Federal regulators warn some homes are sitting on time bombs as mortgage risks build.
• Across the U.S., extreme weather is creating a new market reality for homeowners and buyers.
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