A Provo, Utah, resale shop is showing how a focused thrift concept can become a true destination for shoppers.
Curveture, a store dedicated entirely to plus-size fashion, has drawn customers from across Utah and far beyond with affordable finds, inclusive sizing, and a welcoming experience that many say is hard to find elsewhere.
What's happening?
The Salt Lake Tribune reported that Curveture opened in Provo in October 2024.
Founded by mother-daughter pair Taudine Andrew and Lillian Sanders, it is billed as Utah County's first plus-size thrift shop.
The store offers clothing in sizes XL through 7X, along with casualwear, business clothes, swimwear, and accessories.
Most items are priced at roughly $1 to $25, with the average piece costing about $12, helping make the store a budget-friendly option for shoppers who often face fewer choices and higher prices when buying new clothing. The shop also offers personal style sessions.
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For Andrew, the idea came from a challenge she and her daughter knew well: finding clothes that fit and still matched their personal style.
"We're all about offering lots of choices to people," Andrew told the Tribune. "So whether you want to look like a certain trend, or you just want to define your personal style, that's what we hope to offer you — the options."
The shop's reach extends well beyond Utah. Curveture ships orders from California to New York, and some shoppers travel from other states by car or plane to visit.
The store also has a 4.9-star Google rating, with one reviewer writing, "I'm telling literally everyone I know!"
Why does it matter?
Plus-size clothing can be harder to find in physical stores, and when it is available, it often carries a higher price tag. A thrift model can help ease that burden by making everyday wardrobe essentials more affordable.
Shoppers can find unique, high-quality, and even rare vintage pieces at steep discounts while helping keep usable clothing in circulation longer. That can reduce waste and lower demand for resource-intensive new production.
Beyond the inventory itself, Curveture offers a place where customers can shop, try things on, and feel accepted instead of judged.
As one reviewer put it: "Such a cute little store. I love trying so many things on that usually fit me for once."
Andrew described that atmosphere simply: "There's no judgment here."
What's being done?
The store recently expanded, and Andrew and Sanders are now considering opening a second location in Salt Lake City.
Curveture is also planning to take part in the "Fat n' Fierce" pop-up market for plus-size shoppers in Salt Lake City on Aug. 15.
On Instagram, the shop said, "We'll be dropping some extra special vintage pieces at the market, so if you love plus-size vintage, you can't miss this."
Supporting thrift stores can save money, uncover standout pieces, and make it easier to shop more sustainably.
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