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Taco Bell customers outraged over new packaging they say means less food for the same price

"For what you get now, it has become TOO OVERPRICED."

A Taco Bell restaurant with illuminated signage at night.

Photo Credit: iStock

Taco Bell customers are raising concerns about a packaging change that they say leaves them with less food for the same price.

The paper box used for some Nachos BellGrande orders is smaller than the familiar plastic tub, according to diners' complaints.

Here's what to know

Customers at multiple Taco Bell locations have noticed the switch, Sporked reported.

On Reddit, customers claimed that they were still paying the same price despite having less room for nachos and toppings in the new paper containers.

"Plain and simple— the box is smaller and gives less room for toppings. Period," one commenter wrote.

Some customers estimated that the paper packaging might hold only half as much as the former plastic version.

More background

Reports of smaller burritos and reduced drink quantities, also noted by Sporked, are among the other shrinkflation accusations Taco Bell has faced.

Shrinkflation occurs when products get smaller while prices stay the same.

Diners who return for a familiar favorite can be affected when an established dish changes. 

Sporked put those concerns in the broader context of Taco Bell's frequent menu changes and new additions.

What's being done?

From a waste and environmental perspective, paper containers are an improvement over plastic tubs, the outlet observed.

Paper packaging appeared to be becoming the standard for Nachos BellGrande, Sporked suggested, citing reports from multiple customers. Taco Bell has served the dish in other kinds of containers before.

Customers are using Reddit to compare experiences and highlight the portions they receive.

For the original poster, the frustration came down to whether the meal was still worth the cost.

"For what you get now, it has become TOO OVERPRICED," they decreed.

Where can I learn more?

Taco Bell customers aren't the only diners wondering whether they're getting less food for their money. These stories cover complaints about smaller restaurant portions, underfilled menu items, and fast food cost-cutting measures.

• San Francisco Giants fans say chicken tenders have shrunk while the $19.59 price remains unchanged.

• A Starbucks customer says a once-favorite sandwich now feels like bread with sample-sized fillings.

• In France, a traveler says a €6.40 Big Mac was smaller than a McChicken.

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