Targeted at Chinese buyers, Nissan's new plug-in hybrid SUV comes loaded with amenities more commonly associated with a premium cabin, including a fridge that opens from both sides, a 12-point massage function for the driver, and impressive electric-only range.
The bigger question is whether that package is enough to set it apart in one of the world's most competitive vehicle markets.
Here's what to know
China-based creator ZITONG (@zitong.china) shared a TikTok video describing the NX7 — a five-seat Nissan SUV — as aimed at younger buyers. The footage highlighted sporty styling alongside a 17.3-inch screen, a 55-inch AR-HUD, lidar, and Momenta's intelligent driving system.
@zitong.china Can NISSAN Survive China's CRAZY EV Market?! 🇯🇵🇨🇳#Nissan #EV #Chinesecar #SUV #cartok ♬ original sound - ZITONG
The walkthrough also emphasized the cargo room, with the creator saying the trunk could hold 10 suitcases and pointing out a large hidden storage compartment below it.
During a demonstration showing the front seat shifting to better support the legs, ZITONG said: "This seat is actually AI adjusting."
The comfort-focused features shown in the video also include lumbar support in the front seats, the aforementioned driver massage function, and heating and ventilation for all four seats.
TCD Picks » Quince Spotlight
💡These best-sellers from Quince deliver affordable, sustainable luxury for all
The creator said the vehicle is a plug-in hybrid and highlighted "almost 320 kilometers of pure EV range," which is about 200 miles. That much electric range could cover many everyday trips without using fuel at all.
Even so, the video suggests price may be the deciding factor.
"I just know it's crazy expensive," one user reacted, as another commenter indicated it'd be listed at a "90K starting price" in the U.S.
"It won't be when it wants a piece of the Chinese market," ZITONG replied in the comments.
More background
Nissan appears to be chasing the feature-heavy formula Chinese buyers already expect, rather than simply adding more screens or softer seats.
The creator showed the dual-opening fridge in the center console and joked: "Nissan, welcome to China."
Throughout the clip, the SUV is positioned against the demands of China's EV market, where buyers seem to weigh technology, interior flexibility, and value all at once.
The rear seating area showed off practical details, including adjustable seat angles, two USB-C ports, magnetic mounting points, and enough room for "at least one forearm" between the knee and the front seat.
Commenters also noted how closely the vehicle follows current Chinese design trends.
One TikTok user wrote: "All I see is the BYD design."
What can be done?
ZITONG's test suggests shoppers may want to compare more than range alone, including seat comfort, cargo utility, and everyday convenience.
On this Nissan, that means a massaging driver's seat, heating and ventilation in all four seats, a fridge accessible from both sides, and storage designed for luggage-heavy trips.
The clip also indicated that a long feature list may still not be enough. In the creator's framing, the final hurdle is the price.
ZITONG concluded: "So, did Nissan pass the Chinese EV test? I'd say almost, because there's one more test left. The price. And trust me, Nissan, that's the most important one in China. Good luck."
Where can I learn more?
Nissan and other automakers are competing on range, price, and features to make a dent in different markets.
• Nissan's 2027 Rogue Hybrid brings EV-like e-Power drive and 38 miles per gallon without a transmission.
• In Europe, BYD's Seal 6 DM-i makes a hard-to-ignore PHEV value pitch.
• In France, BYD's ATTO 8 pairs seven seats, nine-minute charging, and 775 horsepower.
Get TCD's free newsletters for easy tips, smart advice, and a chance to earn $5,000 toward home upgrades. To see more stories like this one, change your Google preferences here.
