A new class-action lawsuit is taking aim at Schylling's popular NeeDoh sensory toys, which many families may view as low-risk play items. The complaint says the products can split open after being exposed to heat, sending hot filling onto users and allegedly causing serious burns.
Here's what to know
In a proposed class action highlighted by Top Class Actions, plaintiff Cristiana Mendoza says Schylling's NeeDoh squeeze toys were made with a dangerous design and sold without adequate warnings.
According to the lawsuit, heat can affect the toys' stretchy exterior and gel-like contents in a way that makes them more likely to burst when someone squeezes them.
She says the products are promoted as fidget and stress-relief toys, but buyers are not clearly warned about what can happen if they are left somewhere hot. These products are frequently handled by children, who may be less likely to recognize a heat-related hazard before an injury occurs.
The suit further alleges that Schylling knew about the danger but did not fully explain it to consumers. Mendoza says the package warning only notes that the contents can become hot and does not say the toy might rupture or shoot out sticky material.
This lawsuit also raises another concern that this might not have been the first time the company has had incidents like this. "Schylling's actions and omissions related to the NeeDoh products are not its first instance of placing profits above children's safety," the lawsuit stated.
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More background
Sensory toys, in particular, are often marketed as calming tools for kids and adults alike.
The lawsuit claims the consequences have been severe. One report said that even a 7-year-old had to be put into a medically induced coma.
What can be done?
Cases like this can pressure companies to improve labels, redesign products, or clarify instructions so families are not left guessing about hidden safety risks. They may also bring greater criticism to products marketed as stress-relief or fidget toys.
As the lawsuit puts it, "Numerous reported incidents involving heated NeeDoh products have resulted in children suffering second- and third-degree burns, hospitalization, permanent scarring and other serious injuries."
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