For many Americans, giving up their morning coffee simply isn't on the table — but apparently, paying more for it is.
The scoop
As Axios reported, new data shows that hot coffee prices jumped across most of the U.S. this year, even outpacing inflation.
Between labor, supply chain pressures, and crop shortages, coffee has become yet another everyday essential that now feels like a luxury treat. Meanwhile, the U.S. throws away 30%-40% of its food supply each year — a contradiction that hits especially hard when something as routine as a cup of joe costs so much.
Toast revealed that in August 2025, the median price of a cup of hot coffee nationwide was $3.52, which is a 2.9% increase from last year. Cold brew saw a bigger bump, landing at $5.47.
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💡Martie makes it easy to find quality food at massive discounts while helping to fight food waste
Prices spiked the most in South Carolina, Nevada, and Florida.
Even states where prices stayed flat, such as Idaho and Pennsylvania, have already felt years of increases. And in Hawaiʻi, that same median cup now costs $5.23, the steepest price in the country.
Earth's overheating isn't helping. Coffee plants struggle with extreme heat and drought, pushing prices higher still. That's why more people are turning to options that cut waste and cut costs.
Martie is a company that scoops up surplus grocery inventory — including brand-name coffee — before it goes to waste and sells it at deep discounts. It offers up to 80% off products you'd normally pay full price for at the supermarket.
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How it's helping
While we can't control global tariffs or volatile weather, we can get smarter about how we shop.
Saving on staples such as coffee becomes even more important when the prices of everything else in our carts are climbing too, and with Martie, it gets easier.
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From a barista 💸 Food waste is soaring, and households are paying more than ever for basics. This kind of solution is a win-win for budgets and the planet.
What everyone's saying
Martie customer Anne W. said: "I have always been impressed by Martie. I order so many snacks and pantry items from here. I love the variety and being able to try new things at a reasonable price!"
"We are always looking to save and to try new things. Martie allows for both," Andree N. added.
Shoppers who find ways to cut their costs, whether through at-home brewing or hitting online surplus retailers such as Martie, can still get their daily joe at a reasonable price.
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